Hire Me Before You Get That Gym Membership (Again)

Everybody wants a fresh start.
New body.
New life.
New “me.”

So what do we do?
We sign up for a gym.

It’s the cleanest, most socially acceptable way to hit rock bottom.
A tidy way to say, “I’m not okay, but at least I’ve got new shoes and a protein shaker.”

But here’s the problem:
How you do anything is how you do everything.

So if your worst habit is procrastination?
If your nervous system runs on anxiety and caffeine?
If your goals collapse every time life throws you a curveball?

That shiny new gym membership?
It’s just another expensive way to keep pretending you’ve changed.
 

I go to the gym five days a week.
So don’t get it twisted — I’m not anti-gym.
I’m just anti-bullshit.

You want to actually transform?
Then it’s not about deadlifts or Peloton rides.
It’s about auditing your life.

Your habits.
Your patterns.
Your coping mechanisms.
Your Tuesday night “I deserve this” Uber Eats order that turns into a Sunday shame spiral.

And let’s not forget the classics:

• Starting strong, quitting quietly.

• Blaming your schedule, your childhood, Mercury in retrograde.

• Burning everything down the second life starts to feel too good.

Sound familiar?
Yeah. Me too.
 

Here’s what the research says (you know, science and stuff):

✅ Behavioural momentum means we repeat whatever we do most often .. even if it’s bad for us.
✅ Cognitive dissonance means we’ll rationalize our worst decisions to avoid confronting the truth.
✅ Neuroplasticity means you can rewire your brain… but it takes intention and repetition, not a new gym playlist.

So yeah .. go lift weights.
But first, let’s lift the hood on your operating system.

Let’s rewire how you show up when nobody’s watching.
Because motivation fades.
Discipline is learned.
And mindset? That’s trained.
 

Here’s the Deal:
$249 for one month.
One-on-one coaching with me.

Real conversations.
Daily accountability.
Tactical mindset strategies backed by behavioral science and 20+ years in the trenches.

And I’ll guarantee this:
If you show up and do the work, you will feel different by the end of the month.
More clarity.
More control.
More "holy sh*t, I actually followed through."

You don’t need another motivational quote.
You don’t need another pre-workout.
You need a mirror, a flashlight, and someone to hold the damn line with you.

That’s me.
Your mental performance coach.
Part therapist, part personal bullshit detector, part “why are you still on your phone at 1AM” accountability partner.

So before you throw another $60/month at a gym you’ll ghost by August,
throw $249 at the root of the problem:
 

YOU

Book the consult.
Let’s build something that actually sticks this time.

Because the gym’s just a building.
You’re the machine.

And right now, you’re running outdated software.

Let’s fix it.